"SEATTLE - Without the influx of Web traffic that Microsoft bet would quickly follow a Yahoo buyout, the software maker is facing a long slog if it wants to turn its money-losing online services business into a Google-killer.
Since it withdrew a $47.5 billion bid for Yahoo Inc. after talks collapsed, Microsoft Corp. has offered little insight into what "Plan C" will entail. In that vacuum, experts are scraping the bottom of the barrel for ideas, with many concluding that they actually don't know what could get Microsoft out of its pickle.
It is not clear Microsoft can do this alone -- and in fact, it's not always clear what "this" is. Some analysts say Microsoft must increase its search traffic to attract advertisers. Others believe Microsoft should concede that market to Google Inc. and find success elsewhere -- leapfrogging rivals in areas such as display and mobile advertising."
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