"Demand for storage is doubling every 18 to 24 months, and within five years, Roberson expects to see a "yottabyte year" when the industry as a whole ships 1 yottabyte, or 1,000 exabytes, of storage capacity. HP is investing heavily in this area because it sees a big opportunity: Enterprises will be putting much of their focus and spending there in the next two years, Roberson said. Currently, 45% of all hard drives in the world, from PCs to data centers, are sold by HP, he said.
Managing many terabytes of storage is far different from taking care of a few hundred gigabytes on a PC, said Enterprise Strategy Group Inc. analyst Mark Peters.
"You reach a point where just the sheer scale of what you're managing becomes the problem," Peters said."
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