
Eye-Fi has announced an iPhone app that just makes us ask "why?".
The concept sounds good - the Eye-Fi application for the iPhone allows you to upload photos taken with your iPhone to your computer or to any of more than 20 online photo services.
So what's the catch? the catch is you need to own an Eye-Fi card to download the application.... the Eye-Fi card is a $100-$130 secure digital memory card with built in Wi-Fi, and the iPhone is a phone without a SD expansion slot and with Wi-Fi already. Major disconnect there.
Another drawback is that the camera on the iPhone is terrible and we rarely use it so why would be buy a $100 SD card just to get functionality similar to what we can already do (in a clunkier manner) with an email attachment?
Our suggestion to Eye-Fi is to offer the application for free and make money off the annual subscription to the webshare service and to use the application to let all iPhone users know about the Eye-Fi cards they can buy for their regular cameras.
full press release