In what looks like a sign of despiration Tivo halved the price of their 40 hour model by offering a $100 mail-in rebate bringing the price down to $99.
The rebate is valid for other Tivo digital video recorders from Toshiba, Pioneer, and Humax.
In addition they are switching to cheaper packaging, starting to sell Tivo in a wider range of retail stores, and kicking off a national advertising campaign in non-tech related magazines.
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