Sony is going to be making big price cuts in their LCD TVs next month in order to try to gain market share.
It appears that Sony's big competitors Toshiba, Sharp, Sansung, LG will follow suit.
It is also likely that the lower end producers such as Westinghouse and Vizio will cut their prices to remain competitive.
What does this mean? Sony's planned cuts of 20-25% could spread across all TV manufacturers and top quality 1080p sets will be under $1200.
(via hdguru)
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