Fujifilm announces 1GB xD-Picture Cardâ„¢
High capacity, ultra-compact digital camera media available in early 2005
27 September 2004 Fuji Photo Film Co., Ltd. and Olympus Corporation have today announced the joint development of a new 1GB version of the ultra-compact xD-Picture Cardâ„¢ digital camera storage media. The new xD-Picture Cardâ„¢ M1GB* will be available commercially from the first quarter of 2005.
The xD-Picture Cardâ„¢, launched in September 2002, has earned a popular following as an ultra-compact digital camera storage media format. The new 1GB version was developed to meet customer requirements for larger capacity storage.
The xD-Picture Cardâ„¢ M1GB is based on the latest high-density MLC (Multi Level Cell) memory technology, making it possible to pack 1GB of capacity in an ultra-compact (20mm x 25mm x 1.7mm) card. This new technology offers storage capacity potential of up to 8GB.
Fujifilm will continue to boost the performance of the xD-Picture Cardâ„¢ to meet the trend for increasingly high-resolution digital cameras and the diversification of shooting styles.
* The â€˜Mâ€™ in M1GB stands for MLC (Multi Level Cell) memory, a new high-density flash memory technology.
1. The xD-Picture Card M1GBâ„¢ will be compatible with models of Fujifilm digital cameras released from now on. As this card uses a new memory format, firmware upgrades will be made available for certain existing digital camera models. The details will be announced before the product launch.
2. xD-Picture Cardâ„¢ is a trademark of Fuji Photo Film Co., Ltd. All other trademarks are the property of their respective holders.
For information about Fujifilm and its products, please visit: click here or call 020 7586 1477.
Press Release (Olympus US):
OLYMPUS ONE GIGABYTE XD-PICTURE CARD CAPTURES THOUSANDS OF IMAGES ON POSTAGE STAMP-SIZED FLASH MEMORY CARD
â€œMiniature Powerhouseâ€ Significantly Increases Storage Capacity of Digital Data for Greater Ease of Use
Melville , New York , September 27, 2004 â€“ Olympus America Inc. today announced the development of a One Gigabyte xD-Picture Card. As one of the worldâ€™s smallest storage media for digital cameras and digital voice recorders, the xD-Picture Card is now capable of holding an entire gigabyte of digital images, data, audio and video. As a result, this ultra-compact card allows photographers to capture a greater number of photographic scenes and subjects, and at higher resolution settings, before the card is full and images must be downloaded or the card changed.
â€œOlympus not only concentrates on building digital cameras that deliver the highest level of image quality combined with the sleekest designs on the market today, but we also constantly look to integrate the most cutting edge technologies,â€ said Chip Pryor, Memory Products Business Manager, Olympus America Inc. â€œThe One Gigabyte xD-Picture Card is a prime example of our ongoing commitment to raise the bar and contribute to the advancement of the digital camera industry by creating a better digital experience for all consumers.â€
Designed to Do More
By offering a range of storage capabilities, the One Gigabyte xD-Picture Card guarantees that digital camera usersâ€™ storage requirements will be fulfilled. Whether on a challenging photo-shoot assignment or on that once-in-a-lifetime backpacking adventure far from civilization when having the most storage is a must, professionals and other active photographers will appreciate the convenience and freedom the new one gigabyte card provides.
For example, used with the 8.0-megapixel Olympus C-8080 Wide Zoom, the one gigabyte removable media can save up to 43 TIFF files or about 660 HQ images â€“ an incredible amount of image files. The new high-capacity card also supports Olympus exclusive features such as Panorama photography. Olympus xD-Picture Cards are the only media cards on the market that enable the Panorama function on Olympus digital cameras, whereby up to 10 images can be stitched together to create incredible vistas.
Designed for Maximum Speed, Portability and Compatibility
In addition to the giant leap in storage capacity, the one-gigabyte card offers all the features for which the xD-Picture Card is renowned. They include a diminutive size of 20mm x 25mm x 1.7mm, a weight of only 2 grams, fast read/write speeds, low power consumption, and a durable multi-level cell (MLC) design.
Designed for Greater Movie Length
Approximately 50 minutes of footage in amazing DVD quality (MPEG4 format) may be recorded when using the Olympus C-770 Ultra Zoom with the new card. In upcoming digital cameras from Olympus where the length of QuickTime Movie recording is only limited by the capacity of the card itself, the One Gigabyte xD-Picture Card will enable incredibly long video to be recorded â€“ making the digital camera a powerful tool for creating digital movies.
Designed to Adapt
The One Gigabyte xD-Picture Card can also be used with an assortment of USB card reader/writers, such as the MAUSB-10, MAUSB-100 and the new MAUSB-300 â€“ allowing the card to be read by any computerâ€™s USB port without the use of a camera. When an xD-Picture Card is inserted into any of these reader/writers, any document can be downloaded to the card, transforming it into a portable hard drive for easy transfer of images, data, and voice files from one computer to the next.
To enhance flexibility and convenience even further, the card can work with adapters such as the MAPC-10 PCMCIA Adapter for PC-Card interfaces, and MACF-10 Compact Flash Adapter for use with all CF devices.
The 1GB Olympus xD-Picture Card is planned for release in the first quarter of 2005. The full range of Olympus xD-Picture Cards includes 16MB, 32 MB, 64 MB, 128MB, 256MB and 512MB capacity versions.
US and Canadian pricing to be determined.