SANDISK BREAKS THE $10 PRICE BARRIER ON SHOOT & STORE FLASH MEMORY CARDS
New Price Points For Shoot & Store Line Aimed At Accelerating The Adoption of “Consumable” Usage Model For Flash Cards As Permanent “Digital Negatives”
Sunnyvale, CA, Sept. 15, 2004 â€“ Delivering on its previously announced strategy to grow the consumable market for flash memory cards, SanDiskÂ® Corporation (NASDAQ:SNDK) has introduced new, lower prices for its Shoot & Storeâ„¢ line of flash storage cards that are sold in supermarkets, drug stores and other mass-merchant outlets.
Effective August 30 in the U.S. market, the 50-photo* (32-megabyte) card, priced previously at $14.99, now has a suggested retail price of $9.99. The price of a 100-photo* (64MB) Shoot & Store card has been reduced from $24.99 to $14.99. These price changes are being applied throughout the Shoot & Store product lineup, which consists of CompactFlashÂ®, SDâ„¢, Memory Stick PROâ„¢ and, in the next 30 days, xD-Picture Cardâ„¢ (in 32MB capacity).
Shoot & Store, introduced in February, is aimed at consumers who want the convenience of leaving their flash cards with professional photo finishers or who donâ€™t want to download images to a computer or a disk. In the U.S. alone, this line of affordable cards is currently sold in more than 10,000 stores.
â€œReaching the under-$10 price point without sacrificing picture capacity is a milestone achievement in SanDisk’s effort to grow the market for flash media,â€ said Stephen Baker, director of industry analysis with The NPD Group, a market research company that tracks retail trends. â€œConsumer-friendly price points such as these take a lot of the anxiety out of buying camera memory for many buyers and give them the opportunity to store their pictures in a safe, convenient environment.â€ Finally, he added, the growth in low-cost flash memory â€œnicely dovetails with the industry’s drive to take the PC out of the process for digital consumers by allowing them to view, print and now store their digital pictures without the need to rely on a PC.â€
Kent Perry, SanDisk product marketing manager for the Shoot & Store line, said, â€œWe believe that $9.99 will be the magical price point for consumers to start adopting
flash cards in a â€˜consumableâ€™ usage pattern that is quite similar to the way people have used 35 millimeter film negatives before the advent of digital cameras or personal computers. The Shoot & Store card allows consumers to capture digital images in their digital cameras, erase unwanted pictures and permanently store the best images on the cards. Consumers can then drop their cards for regular prints at most one-hour print centers and keep the pictures stored permanently as â€˜negativesâ€™ on the cards.â€
He added, â€œWith these prices, digital flash memory is competitive with analog film in many channels, such as drug and food stores, and we expect it to have growing popularity at checkout counters in numerous convenience outlets. SanDisk was able to achieve this important price point because of our unique vertical integration model for manufacturing these cards as well as our economies of scale through very high-volume production.â€
SanDisk, the worldâ€™s largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
* Based on resolution setting of 1 megapixel. Actual number of photos may vary depending upon camera model, resolution and compression.
SanDiskâ€™s web site/home page address: http://www.sandisk.com
Product images can be downloaded from www.sandisk.com/corporate_media_kit.html.
SanDisk, the SanDisk logo and CompactFlash are trademarks of SanDisk Corporation, registered in the United States and other countries. Shoot & Store is a trademark of SanDisk Corporation. Memory Stick PRO is a trademark of Sony Corporation. SanDisk Corporation is an authorized licensee of the SD and xD trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).