September 23, 2004
Fable Breaks Sales Records in First Week of Release
Roleplaying Adventure Blockbuster Sets Stage for Spectacular Holiday Season for Microsoft Game Studios
Microsoft Game Studios today announced that Fable, the ground-breaking XboxÂ® roleplaying adventure game, has had an amazing start at retailers across North America in its first week of release, breaking records and selling through more than 375,000 units (grossing roughly $18.7 million U.S.). Fable sets the stage for a spectacular holiday season for Microsoft Game Studios by paving the way for titles such as Halo 2, Blinx 2 and MechAssault 2. Sales records are being broken at retailers throughout North America: the game was EB Games’ biggest first-week sales for any Xbox title ever; it broke Game Rush’s first-day sales record for any game; it is the No. 1-selling overall title on any platform last week at GameStop and is the fastest-selling Xbox game at EB Games Canada for the first week. Fable even grossed more money than the No. 1 box office movie last week, Sky Captain and the World of Tomorrow*.
“Fable was the best first-week title on Xbox that we’ve ever had” says Jim Tyo, vice president of EB Games Canada. “The game has exceeded our expectations, and we’re confident that this strong sales trend will continue.”
“Fable has been a huge hit for us, and it was our number one-selling title across all platforms over the last week” says Dan DeMatteo, president and chief operating officer of GameStop.
In Fable, the playersâ€™ every action determines their character’s skills, appearances and moralities. Character’s life stories are created from childhood through adulthood and on to old age. They can grow from an inexperienced child into the most powerful being in the world, spoken of by all and immortalized in legend. Players may choose the paths of righteousness or dedicate their characters’ lives to evil; observing as they transform into reflections of their actions and decisions. Age leaves characters wizened, battle leaves them scarred, gluttony affects obesity. With experiences come advancement and physical change; whether it is by expanding muscles, a keen eye and nimble form or the buzz of magical energies around their finger tips. As players’ characters develop, the world reacts to them and their actions. People comment on their successes, failures, appearances and behaviors. Their many opinions are expressed through applause, mockery, trepidation, panic and even flirtation. With each person characters aid and every creature they slay, the world is changed forever. In Fable, gamers decide: â€œWho will I be?â€ For more information about Fable, visit the official site at http://www.xbox.com/en-US/fable/default.htm. Fable is available in North America for an estimated retail price of $49.99 (U.S.). Fable will be available in Europe in October.
Microsoft Game Studios is a leading worldwide publisher and developer of games for the XboxÂ® video game system and WindowsÂ® and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games/), including such franchises as Age of EmpiresÂ®, Flight Simulator and Zoo Tycoonâ„¢; Xbox (http://www.xbox.com/), including such franchises as HaloÂ®, Project Gotham Racing and MechAssault; and Zone.com (http://www.zone.com/), the official games channel for the MSNÂ® network and home to such hits as Bejeweled and OutSmartâ„¢.