Comcast getting into wireless?

Comcast

It looks like Comcast has reversed direction on wireless and hired the former CTO of Telefonica O2 Europe, Dave Williams, as the unit’s CTO SVP of wireless and technology strategy to “explore wireless options” for Comcast.

Obviously Comcast wouldn’t hire someone so experienced if they were looking to resell or rebrand another phone companies offering.

So what is Comcast planning?

(via gigaom)