Sony have announced a number of new TV’s including the Qualia 005, a 46″ LCD TV that uses LEDs (light emitting diodes) as a backlight (Sony claim this improves the color reproduction of the TV).
Other features include Emotion Engine and Graphics Synthesizer, regular TV to HDTV upscaler (makes regular TV look better), and cross media bar GUI. The price is around $10,000.
A very nice product but again Sony are unwilling to be price competitive. I can get the 45″ Sharp Aquos (which looks amazing!) for $7300 from Onecall (onecall price valid until 8/23) so I am not convinced why I would want to spend 40% more for Sony.