Dell not dumping XPS

Dell not dumping XPS

Yesterday we told you about a Wall Street Journal story that said Dell would dump their XPS brand of gaming PCs in favor of Alienware (who they bought a couple of years back).

Now a Dell spokesperson is disputing that story saying that “Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future. We are integrating the best gaming product development, engineering and design teams in the industry — Alienware and XPS — and this all-star lineup will be supported by a worldwide sales and marketing organization.”

Translation: we aren’t really killing off XPS 100% but all the attention is going to be on Alienware.

Dell Dumping XPS story