People in the UK get great deals when buying a new phone and signing a 1+ year agreement.
Case in point: The Samsung Soul is now available on the Orange Network and depending on what monthly service plan you sign up for you can get the phone free plus a high-tech gadget free.
For example: a $50/month plan with 225 minutes gets you a free Nintendo Wii. A $80/month plan gets you 850 minutes, a free ipod nano, and $60 cash back. A $110/month plan gets 1200 minutes and a free PS3.